AI Teammates for the Physical Goods Economy

Humans + InstaLILY = Superhuman Teams.

InstaBrain™ is the intelligence layer: small, specialized language models that understand your parts, jobs, pricing rules, and workflows.

InstaWorkers™ are the execution layer: AI teammates that use that intelligence to complete sales, service, and operations work directly inside your ERP, CRM, and service systems.

Together, they form the AI-native infrastructure powering companies that move parts and run jobs.

Vertical by Design. Built for companies that move parts,run jobs, and keep the physical goods economy running.

AI teammates for complex sales, parts, and service workflows.
Real work that demands judgment and domain expertise.

The brain, the workers, and the control layer behind your superhuman team.

Together, they deliver the consistency, accuracy, and speed of a digital workforce built for your business.

How it works

The intelligence to understand your work. The teammates to execute it.

Trusted by leaders across the physical goods economy.

SRS
WWEX
Copper State
National Nail
PartsSource
Kedrion Biopharma
HD SUPPLY
Vanterra
Harrington
Radwell

Our Team

Bringing experience from:

Google
Meta
Amazon
Atlassian
Apple
NASA
Insight Partners
McKinsey
CERN
UPenn
Brown
UC Berkeley
Stanford School of Business
Princeton
Columbia University
Kedan Zha
Geneva Ng
Keyan O'Donnell
Mars Tan
Sana Mehta
Bao
Sasha Newman-Oktan
Justin Jones
Aditi Singh
Hyuk Ahn
Alex Kim
Stephenie Chen
Joan Zhang
Dhiraj Khanal
Maya Magavi
Lindsay Gould
Keegan Li
Judith Politi
Sai Koushik
Tenzin Diki
Nesu Nhamo
Adam von Bismarck
Mateo Godoy
Amit Shah
Sumantro Das
Devansh Sharma
Rohan Freedman
Charlotte Walsh
Victor Brown
Yuna He
James Tan
Shane Arceo
Evan Vera
Logan Ge
Rainy Fan
Dana You
Stephanie Olaiya
Iris Cheng
Aya Hajjeh
Doris Huang
Brigit Jacob
Raghav Sharma
London Mahaley
Anirudh Nori
Matthew Su
Riley Shafer
Vir Kashyap
Nathan Williams
Jeevan Dhillon
Sangwoo Lee
Karim Motani
Rachel Krah
Ranjit Rauniyar
Jeff Wu
Annie Miller
Antônio Victor Machado de Oliveira
Dylan Wilbur
Gautam VR
Akhil Reddy
Claudia Lihar
Kathleen Ge
Polina Belova
Arman Mohammadi
Alex Duchnowski
Debadrita Dey
Tyler Handin
Liam Deng
Clement Nyanhongo
Nadia Hossain
Anoud Saeed
Viraj Shah
Kedan Zha
Geneva Ng
Keyan O'Donnell
Mars Tan
Sana Mehta
Bao
Sasha Newman-Oktan
Justin Jones
Aditi Singh
Hyuk Ahn
Alex Kim
Stephenie Chen
Joan Zhang
Dhiraj Khanal
Maya Magavi
Lindsay Gould
Keegan Li
Judith Politi
Sai Koushik
Tenzin Diki
Nesu Nhamo
Adam von Bismarck
Mateo Godoy
Amit Shah
Sumantro Das
Devansh Sharma
Rohan Freedman
Charlotte Walsh
Victor Brown
Yuna He
James Tan
Shane Arceo
Evan Vera
Logan Ge
Rainy Fan
Dana You
Stephanie Olaiya
Iris Cheng
Aya Hajjeh
Doris Huang
Brigit Jacob
Raghav Sharma
London Mahaley
Anirudh Nori
Matthew Su
Riley Shafer
Vir Kashyap
Nathan Williams
Jeevan Dhillon
Sangwoo Lee
Karim Motani
Rachel Krah
Ranjit Rauniyar
Jeff Wu
Annie Miller
Antônio Victor Machado de Oliveira
Dylan Wilbur
Gautam VR
Akhil Reddy
Claudia Lihar
Kathleen Ge
Polina Belova
Arman Mohammadi
Alex Duchnowski
Debadrita Dey
Tyler Handin
Liam Deng
Clement Nyanhongo
Nadia Hossain
Anoud Saeed
Viraj Shah
Kedan Zha
Geneva Ng
Keyan O'Donnell
Mars Tan
Sana Mehta
Bao
Sasha Newman-Oktan
Justin Jones
Aditi Singh
Hyuk Ahn
Alex Kim
Stephenie Chen
Joan Zhang
Dhiraj Khanal
Maya Magavi
Lindsay Gould
Keegan Li
Judith Politi
Sai Koushik
Tenzin Diki
Nesu Nhamo
Adam von Bismarck
Mateo Godoy
Amit Shah
Sumantro Das
Devansh Sharma
Rohan Freedman
Charlotte Walsh
Victor Brown
Yuna He
James Tan
Shane Arceo
Evan Vera
Logan Ge
Rainy Fan
Dana You
Stephanie Olaiya
Iris Cheng
Aya Hajjeh
Doris Huang
Brigit Jacob
Raghav Sharma
London Mahaley
Anirudh Nori
Matthew Su
Riley Shafer
Vir Kashyap
Nathan Williams
Jeevan Dhillon
Sangwoo Lee
Karim Motani
Rachel Krah
Ranjit Rauniyar
Jeff Wu
Annie Miller
Antônio Victor Machado de Oliveira
Dylan Wilbur
Gautam VR
Akhil Reddy
Claudia Lihar
Kathleen Ge
Polina Belova
Arman Mohammadi
Alex Duchnowski
Debadrita Dey
Tyler Handin
Liam Deng
Clement Nyanhongo
Nadia Hossain
Anoud Saeed
Viraj Shah
Kedan Zha
Geneva Ng
Keyan O'Donnell
Mars Tan
Sana Mehta
Bao
Sasha Newman-Oktan
Justin Jones
Aditi Singh
Hyuk Ahn
Alex Kim
Stephenie Chen
Joan Zhang
Dhiraj Khanal
Maya Magavi
Lindsay Gould
Keegan Li
Judith Politi
Sai Koushik
Tenzin Diki
Nesu Nhamo
Adam von Bismarck
Mateo Godoy
Amit Shah
Sumantro Das
Devansh Sharma
Rohan Freedman
Charlotte Walsh
Victor Brown
Yuna He
James Tan
Shane Arceo
Evan Vera
Logan Ge
Rainy Fan
Dana You
Stephanie Olaiya
Iris Cheng
Aya Hajjeh
Doris Huang
Brigit Jacob
Raghav Sharma
London Mahaley
Anirudh Nori
Matthew Su
Riley Shafer
Vir Kashyap
Nathan Williams
Jeevan Dhillon
Sangwoo Lee
Karim Motani
Rachel Krah
Ranjit Rauniyar
Jeff Wu
Annie Miller
Antônio Victor Machado de Oliveira
Dylan Wilbur
Gautam VR
Akhil Reddy
Claudia Lihar
Kathleen Ge
Polina Belova
Arman Mohammadi
Alex Duchnowski
Debadrita Dey
Tyler Handin
Liam Deng
Clement Nyanhongo
Nadia Hossain
Anoud Saeed
Viraj Shah

Frequently Asked Questions

InstaLILY gives you AI teammates — called InstaWorkers™ — powered by InstaBrain™, your company's growing intelligence layer.

InstaWorkers™ understand your parts, jobs, pricing rules, workflows, and customer history, and they complete real sales, service, and operations work directly inside your ERP, CRM, and service systems.

We serve distributors, suppliers, and field-service organizations across the physical goods economy.

What is InstaBrain™?

InstaBrain™ is your organization's intelligence layer — a set of small, specialized AI models trained on your catalogs, pricing, service records, workflows, tribal knowledge, and customer patterns.

It captures your institutional knowledge and improves continuously with every interaction.

This is what allows InstaWorkers™ to handle complex, judgment-based work — not just simple tasks.

What do InstaWorkers™ actually do?

InstaWorkers™ complete high-value workflows that drive revenue and productivity, including:
• Quoting and follow-ups
• SKU identification and parts lookup
• Inventory checks and order creation
• Job prep and troubleshooting
• Ticket clearing and exception resolution
• PO/invoice matching and documentation
• Updating CRM, ERP, and service records

They act inside your existing systems with precision and full auditability.

How is InstaLILY different from copilots, chatbots, or RPA?

Most AI tools suggest.
RPA automates simple steps.
Chatbots respond.

InstaWorkers™ actually do the work — end to end.

Because they are powered by InstaBrain™, they understand context, inventory, pricing, customer history, and job workflows.

They take real action in your ERP/CRM/service tools with the accuracy and reasoning required for industrial, parts, and service operations.

This is not a copilot.
This is a digital workforce.

What industries does InstaLILY serve?

We specialize in the physical goods economy, including:
• Construction-supply and industrial distributors
• OEM and aftermarket parts platforms
• HVAC/R, electrical, plumbing, MRO suppliers
• Contractor and field-service organizations
• Mixed supply-and-service businesses
• OEM dealer networks

If your business moves parts or runs jobs, InstaLILY is built for you.

What systems does InstaLILY integrate with?

InstaWorkers™ work inside the tools you already rely on, including:
• Salesforce
• SAP
• Microsoft Dynamics
• Infor
• ServiceTitan
• Epicor
• Oracle
• Homegrown and legacy systems
• Email + shared inboxes

No rip-and-replace. No new screens.
Your workflows stay intact — they just run faster and with more intelligence.

How does InstaLILY help sales teams?

InstaWorkers™ drive revenue by:
• Sending accurate quotes instantly
• Suggesting in-stock alternates
• Following up automatically
• Surfacing at-risk accounts
• Re-engaging dormant customers
• Eliminating CRM admin work
• Giving reps full territory coverage

Territory managers, inside sales, counter teams, and outside reps gain massive leverage.

What is InstaControl™?

InstaControl™ is your governance and oversight layer.
It provides:
• Detailed audit logs
• Permissions and guardrails
• Action approvals
• Usage visibility
• Compliance tooling
• Performance monitoring

Every InstaWorker™ action is traceable, policy-safe, and fully transparent.

How secure is InstaLILY?

We are SOC 2 Type II certified and built for enterprise environments.

Security includes:
• Encrypted data in transit and at rest
• Full audit logging via InstaControl™
• Role-based access and permissions
• Data boundary enforcement
• Private model instances
• Secure integrations with ERPs/CRMs

We meet the requirements of regulated and compliance-sensitive organizations.

How quickly can we go live?

Most customers are live within weeks.
We start with one InstaWorker™ role, prove value quickly, and expand from there as your company brain grows stronger.

Do InstaWorkers™ replace employees?

No.
Your people handle judgment, relationships, and decision-making.
InstaWorkers™ handle:
• high-volume work
• repetitive tasks
• multi-system updates
• deep data retrieval
• time-consuming admin

Together, they create superhuman teams — not smaller teams.

How does pricing work?

We charge based on usage, not seats.
You pay for the value InstaWorkers™ deliver — quoting, parts lookup, ticket clearing, workflows completed — not for how many people log in.

Our incentives align with yours:
more value → more usage → more impact.

Frequently Asked Questions

What is InstaLILY?

InstaLILY gives you AI teammates — called InstaWorkers™ — powered by InstaBrain™, your company's growing intelligence layer. InstaWorkers™ understand your parts, jobs, pricing rules, workflows, and customer history, and they complete real sales, service, and operations work directly inside your ERP, CRM, and service systems. We serve distributors, suppliers, and field-service organizations across the physical goods economy.

What is InstaBrain™?

InstaBrain™ is your organization's intelligence layer — a set of small, specialized AI models trained on your catalogs, pricing, service records, workflows, tribal knowledge, and customer patterns. It captures your institutional knowledge and improves continuously with every interaction. This is what allows InstaWorkers™ to handle complex, judgment-based work — not just simple tasks.

What do InstaWorkers™ actually do?

InstaWorkers™ complete high-value workflows that drive revenue and productivity, including: Quoting and follow-ups, SKU identification and parts lookup, Inventory checks and order creation, Job prep and troubleshooting, Ticket clearing and exception resolution, PO/invoice matching and documentation, Updating CRM, ERP, and service records. They act inside your existing systems with precision and full auditability.

How is InstaLILY different from copilots, chatbots, or RPA?

Most AI tools suggest. RPA automates simple steps. Chatbots respond. InstaWorkers™ actually do the work — end to end. Because they are powered by InstaBrain™, they understand context, inventory, pricing, customer history, and job workflows. They take real action in your ERP/CRM/service tools with the accuracy and reasoning required for industrial, parts, and service operations. This is not a copilot. This is a digital workforce.

What industries does InstaLILY serve?

We specialize in the physical goods economy, including: Construction-supply and industrial distributors, OEM and aftermarket parts platforms, HVAC/R, electrical, plumbing, MRO suppliers, Contractor and field-service organizations, Mixed supply-and-service businesses, OEM dealer networks. If your business moves parts or runs jobs, InstaLILY is built for you.

What systems does InstaLILY integrate with?

InstaWorkers™ work inside the tools you already rely on, including: Salesforce, SAP, Microsoft Dynamics, Infor, ServiceTitan, Epicor, Oracle, Homegrown and legacy systems, Email + shared inboxes. No rip-and-replace. No new screens. Your workflows stay intact — they just run faster and with more intelligence.

How does InstaLILY help sales teams?

InstaWorkers™ drive revenue by: Sending accurate quotes instantly, Suggesting in-stock alternates, Following up automatically, Surfacing at-risk accounts, Re-engaging dormant customers, Eliminating CRM admin work, Giving reps full territory coverage. Territory managers, inside sales, counter teams, and outside reps gain massive leverage.

What is InstaControl™?

InstaControl™ is your governance and oversight layer. It provides: Detailed audit logs, Permissions and guardrails, Action approvals, Usage visibility, Compliance tooling, Performance monitoring. Every InstaWorker™ action is traceable, policy-safe, and fully transparent.

How secure is InstaLILY?

We are SOC 2 Type II certified and built for enterprise environments. Security includes: Encrypted data in transit and at rest, Full audit logging via InstaControl™, Role-based access and permissions, Data boundary enforcement, Private model instances, Secure integrations with ERPs/CRMs. We meet the requirements of regulated and compliance-sensitive organizations.

How quickly can we go live?

Most customers are live within weeks. We start with one InstaWorker™ role, prove value quickly, and expand from there as your company brain grows stronger.

Do InstaWorkers™ replace employees?

No. Your people handle judgment, relationships, and decision-making. InstaWorkers™ handle: high-volume work, repetitive tasks, multi-system updates, deep data retrieval, time-consuming admin. Together, they create superhuman teams — not smaller teams.

How does pricing work?

We charge based on usage, not seats. You pay for the value InstaWorkers™ deliver — quoting, parts lookup, ticket clearing, workflows completed — not for how many people log in. Our incentives align with yours: more value → more usage → more impact.

Fueling our innovation with the world's top partners and investors.

Insight Partners
Partner Logo 1
Google for Startups
Microsoft for Startups

Latest Updates

Stay informed about our latest partnerships, announcements, and industry insights.

You get the brain. You get the workers. Your team becomes superhuman.