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Customer Success Story

How Kedrion Biopharma achieved 20-30x ROI by embedding AI into its existing tech stack.

Industry
Pharma, Plasma Therapies (PE-backed)
Revenue
$1.7B+
Regions
US + EU (dual-region)
Stack
SAP · Dynamics · Azure · Snowflake · Power BI
Deployed
Lily · InstaWorkers™

Kedrion is a global biopharmaceutical company that sells life-saving therapies through a network of healthcare providers and specialty pharmacies. As the business grew across multiple regions and systems, commercial teams struggled to prioritize accounts, spot demand signals, and execute consistently in the field. InstaLILY embedded AI directly into Kedrion's existing sales workflows, delivering 20-30x ROI, 90% user adoption, and dramatically faster ramp times for new reps, deployed to all 18 US reps in under 90 days.

“We're hitting high-priority targets at 85%-plus. Adoption is 90%-plus across both CRMs. A new rep ramped three months faster than before.”
Dimitry SimkhovichDimitry SimkhovichGlobal Head of AI & BI, Kedrion Biopharma
The challenge

Too much data. Not enough signal.

Kedrion had plenty of data, but reps lacked real-time visibility into dispensing and demand shifts, making it difficult to prioritize the right healthcare providers, activate new accounts early, or act on that data in the field at scale. Reporting stayed manual. Commercial execution stayed reactive.

The solution

One InstaWorker™. Inside the existing stack.

InstaLILY deployed InstaWorkers™, run by Lily, directly into Kedrion's existing environment, with no new systems required. The platform generates real-time demand signals, prioritizes healthcare providers, and optimizes rep routes automatically. Next-best actions surface exactly when reps need them, driving daily productivity across both US and EU teams.

The impact
  • 20-30xROIOn revenue targets, powered by agentic rep prioritization.
  • 90%Platform adoptionvs. 20-30% CRM baseline.
  • 6xFaster onboardingFrom 3-6 months to near immediate.
  • 1.5FTEs redirected2-3 hrs / week saved per rep.

What's next

Momentum from the US rollout is driving expansion into Italy and Germany in 2026, bringing the same agentic prioritization and field-execution layer to additional regulatory environments. In June 2026, Kedrion and InstaLILY co-hosted the AI & Innovation Summit during NY Tech Week.

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