Within the first two months we had our first order come through our AI-based system, a historic moment. The automated emails were going back and forth and boom, we got a PO.
Industrial Distribution & MRO
Turn every inquiry into revenue.
Lily is InstaLILY's AI Forward Deployed Engineer for distributors. She learns your pricing, product data, branch rules, and approval logic, then builds the software that turns fragmented requests into complete quotes and orders inside the systems you already use.
Not a copilot. Not another system of record. AI that executes the work.
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Action Cards
New leadsoutreachChurn riskre-engageWin-backpromo planReferral programincentivize
The problem today
Revenue leaks while reps do admin.
- Every unanswered email and slow quote is lost revenue - and volume scales faster than headcount.
- SKU and pricing complexity makes accurate quoting slow and error-prone.
- PO processing, order entry, and case handling eat rep hours that should go to selling.
- Margin and cross-sell opportunities sit buried in the data, unseen.
How it works
How Lily runs quote-to-order
Step by step
1
Inbound requests
Email, PDF, fax, web form, portal case.
See Lily in action
a
Inbound RFQ email / PDF
From maintenance@acmefab.com
To quotes@yourcompany.com
RFQ - Industrial Pumps
Please quote the attached line items. Needed by 5/23.
RFQ_Pumps_May.pdf (248 KB)The system
Everything you need to run quote-to-order
What Lily does
Runs quote-to-order end to end
Generates accurate quotes from email, PDF, or fax on your pricing logic, then processes POs end to end and writes them back to your ERP.
Sharper reps, cleaner data
Surfaces next best action, margin, and cross-sell cues for every ISR, and powers product search on clean master data so the right SKU is always found.
Proof in numbers
- $001Quote created by Lily
- 0 min02Response time
- Seconds03PO processing
- 0x04Rep productivity
- Thousands05Admin hours saved
- Every quote06Margin opportunity surfaced
Speed that wins the deal
A complete $142,731 quote, built from an inbound RFQ, priced and margin-checked in about three minutes.
Capacity without headcount
POs entered in seconds, thousands of admin hours saved, and 2x rep productivity with a margin cue on every quote.
Integrations
Epicor Prophet 21
SAP
Oracle NetSuite
Infor
Salesforce
Snowflake
Oracle JD Edwards
Works inside your ERP
Quotes, orders, and cases write back to your distribution ERP.
Every intake channel
Email, PDF, fax, web forms, and portal cases in one flow.
Proof
Proven impact
97% parts accuracy vs GPT-4.1, 99% cheaper than GPT-5, 100K+ monthly searches via Part Predictor, and instant response from query to part.
$491k in revenue recovered within 3 months, 99k+ SKUs enriched and attributed, and ~300 reps equipped with AI sales workflows.
+12% YoY revenue growth and $6M+ in incremental revenue in the first six months of the deployment. Lily surfaces each rep's highest-priority actions, flags churn risks and stalled quotes, and auto-captures visit notes into structured records.
Behind this solution: Lily, the AI Forward Deployed Engineer, working on the platform Lily builds on, delivered through forward deployed engineering.